Woocom doesn’t just provide you with the technology to email market, but the knowledge to make your email marketing effective. Keeping in touch just through sales promotions can bore your customers. Or worse yet, annoy them!

You want to build positive associations with your brand to keep them coming back for more. The trick we’ve learnt at Woocom is - provide value to your customers and you’ll reap value in return. That’s a policy we believe in, because it’s one we follow.

Woocom’s in-house copywriter and email marketing specialists can give you tips on how to make your email marketing campaign effective, to produce real results.

Email marketing can also provide value in long-term ways, related to branding and customer loyalty. One of the greatest results email marketing can provide is improving top of mind brand awareness and brand recognition. Check out these statistics and facts about customer relationship marketing.

This is particularly true for long emails - they shouldn’t have to scroll all the way to the bottom.

We're always surprised at what a big difference one small button can make in email marketing. Think of it almost as a part of good service - you're making it as easy as possible for your customers to act.

Make your content interesting

Email marketing works best when people read your emails, find them interesting, and forward them to a friend. It’s in your best interest to put a bit of work into your emails to keep them interesting.

Fortunately there are easy ways to track this in Email Campaigner as you can see who opens your emails, and who forwards them. A lot of forwards implies you’re doing well, but a lot of no-opens means you should think about what value you can add to your customers.

A good ratio to aim for in your newsletter content is to provide 80% value to your clients and 20% sell for you.

Be interactive

You can run competitions, ask for input, create polls, or give away prizes to encourage your readers to interact with the newsletter. If you’re running competitions or asking for contributions, that’s also valuable in encouraging people to engage with your business. The more involved they get, the more likely they are to remember your brand, think positively about it, and tell other people about it!

You can also gain valuable marketing information by making it easy for people to give you information.

Some ideas for interactive newsletter items:

• Colouring competition for kids
• Write a testimonial to win a voucher
• Invite your customers to an open show or launch
• A competition for the best user tip for a more complex product item
• A poll to ask what their favourite feature of a product/ service is