If it’s worth having a website, it’s worth having a good one.

Most people who want a website have no idea what their website is, should be or could be doing for them. Worse still, many a web development (-based or otherwise)company is so focused on technology or design that they forget your goals – to add value to your business.

At Woocom we aim to make the website marketing process as simple as possible by handling all the technical stuff for you. So your job is just knowing what you want. Sounds easy? The web offers so much, sometimes your goals can get lost along the way. Here are a handful of basic things you can do, and you should expect your web marketing expert (that’s us!) to do to keep your goals clearly in mind:

• Set a road map and destination for what you want the web to achieve. Make your web marketing accountable.
• Make sure your website presents well against your main competitors. Look professional and approachable. Build and maintain a strong brand, and send the right message.
• Demand the best use of available technology. How will your website built? Will it be built to web standards? Will it be bug free, easy-to-use and viewer friendly? Will it cater for your customers’ requirements?
• Ensure your website and web marketing activities are working to a common goal. Your website will work best if you are focusing on some main objectives and the site is built around achieving those. Some goals could be: Generating new business leads or sales, educating potential customers, or educating existing customers and staff.
• Increase relevant website traffic. What will you do about website traffic? Will you monitoring traffic and proactively working on ways to get more to your site? How will you get the right traffic?
• Have the right mechanisms in place to keep in touch and to retouch opportunities. What will you do about follow up marketing? Loyalty marketing? Cross selling and viral marketing? And how will you educate your customers?

We want to improve your business development as a whole, and make sure you get results! Woocom specializes in web marketing solutions for small business.

Why not give us a call on 1300 WOOCOM  (+18662318072)

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web Analytics is typically the starting point for discovering the opportunity for your website. It allows you to gain a better understanding of the opportunity and potential web traffic for your business. It also allows us to estamiate the effort comptitors are going to within your industry.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-Site web analytics is all about monitoring your sites performance and adjusting it accordingly to get better performance from your site and enhancing the users experience.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.