
Super User
Website Analytics Definitions
There are no globally agreed definitions within web analytics as the industry bodies have been trying to agree definitions that are useful and definitive for some time.
Web Marketing - Getting it Right!
9 out of 10 sites we evaluate are failing in web marketing in one or more areas.
That’s just a crime. The web offers one of the greatest ever opportunities to market and build a better business. The problem is that most websites just aren’t using the right marketing tools to get results.
Common Design File Types
When dealing with graphics and images it is important to use the right file type. Some of the most common file type and a description are listed below.
Tag Lines
Although a professional logo design will make you stand out, sometimes it is difficult to get the full message across from just an icon or company name, especially if you are just starting out.
Types of logos
The purpose of a logo is to act as a brand identifying marketing tool to help communicate your business. It should help generate the desired emotional response and help position your business within your target audience.
Types of web page design
Did you know there are more than one type of web page? All web pages have their own purpose and function and it’s important to realise this when designing and developing your web site to ensure you get the right outcome.
Fonts and Typography
Each font carries its own personality. It’s the way that we use fonts (with words) that helps us get the message across.
We have a choice of 1,000s of fonts to create a business brand and personality - and it is not only the individual fonts selected, but also the way we use these fonts in size, position, boldness and direction that allows us to present the right and highest impact message for your business.
Website Analytics
Website Analytics are a very important to the overall success of your website and web marketing.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Creating a site map
Creating a site map is a very important part of the web development process. It allows you to visualise the flow and the number of pages or clicks to get to where you want the viewer to go.
Choosing the right web partner
Yes we know! This can a very daunting process. So many conflicting stories of how to do it, how not to do it and why they are the best. Lucky you found us hey!

