Yes email is a powerful communication medium that can provide a significantly better response rate at a much lower cost than other types of direct marketing. But how exactly do you go about this?

Add calls to action. They genuinely work.

Calls to action are buttons or links on your page that ask a reader to do something, like ‘click here for more’, or ‘subscribe’. You want your reader to be able to see calls to action frequently in your emails to entice them to action.